A Co-operation project in Northern Ireland to promote Lough Neagh as a tourist destination.
In 2011, five Northern Ireland based LAGs (GROW, SOAR, SWARD, LAGAN and NER) commissioned a pre-development project to explore the potential of the Lough Neagh area (as a tourist amenity) to increase tourism and business development
The Lough Neagh Marketing Programme will make provision for a range of marketing initiatives to promote Lough Neagh including the development of a website, media and print advertising, developing brochures and attending trade/ consumer shows.