21 April 2014

Local communities urged to grasp tourism opportunities

03/04/2012

Tourism Minister Arlene Foster has urged business leaders to grasp the unprecedented opportunities offered by the ni2012 marketing campaign.

Speaking at a recent breakfast briefing on tourism organised by Lisnaskea Chamber of Commerce, the Minister said: “The immediate future and the period ahead promises to be full of opportunities and, in terms of tourism and business potential, it is the most significant in Northern Ireland’s history.

“The ni2012 Our Time Our Place campaign is a central plank in a strategy to transform tourism into a £1 billion industry involving 4.5 million visitors by 2020. Underpinning the strategy is a determination to ensure the benefits flowing from the expected increase in tourists are shared by people throughout Northern Ireland.”

The Minister said higher levels of tourism would provide substantial opportunities across a broad range of sectors.

Arlene Foster added: “Fermanagh has so much to offer tourists. We must put the visitor at the centre of everything we do and work together to create the best facilities, amenities and the warmest of welcomes.

“Success and the greater prosperity that will result from a vibrant tourism industry requires engagement from the private sector and locally-based organisations like Lisnaskea Chamber of Commerce. This will help ensure that Fermanagh and other destinations across Northern Ireland can achieve their full potential in tourism.”


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